Showing posts with label BET Networks. Show all posts
Showing posts with label BET Networks. Show all posts

Thursday, February 20, 2020

BET Announces Social Impact Campaign #ReclaimYourVote

Los Angeles, CA – February 20, 2020 – Today, at META:2020, BET Networks announced #ReclaimYourVote, a social change campaign in partnership with the National Urban League and key national organizations committed to harnessing Black collective power and increasing Black participation in the 2020 Census and the 2020 Election.

The nationwide #ReclaimYourVote campaign will layout the most significant issues, break down otherwise confusing processes, and highlight specific ways where we can reclaim our collective power by harnessing the power of media, entertainment, and technology to drive civic engagement. #ReclaimYourVote will leverage this opportunity through community activation's, television spots, compelling print, social and digital media platforms and urge the Black community to be counted in the census and to take a stand and vote.

“The 2020 Census and presidential election are pivotal moments for our communities that will produce lasting effects for generations to come, so we’re tackling the critical issues of voting rights and voting suppression head on with #ReclaimYourVote,” said Scott Mills, President, BET Networks. “At BET, we take this mission very seriously because we’re uniquely positioned to mobilize our partners across media, entertainment and technology to drive civic engagement outcomes for the black community like no other brand can.”

“Our nation’s pursuit of liberty, justice and economic empowerment for all hinges largely on the right to determine who will govern us and how. But the right of African Americans to vote—our right to participate in the civic processes of this nation— quite simply, is under attack,” National Urban League President and CEO Marc H. Morial said, referring to findings analyzed in the 2019 State of Black America® report. “Campaigns such as #ReclaimYourVote are essential to harness our collective power and protect our fundamental right to vote.”

The year-long non-partisan campaign was revealed during the network’s day-long social impact conference ‘META: 2020’ in Los Angeles. META is designed to explore how the most influential people and platforms across these sectors can work together to impact outcomes for the Black community, with a 2020 focus on driving civic engagement ahead of 2020 elections. The convening featured special guest speakers including Senator Kamala D. Harris, Tip “T.I.” Harris, Angela Rye, Andrew Gillum, Elaine Welteroth, actress Skai Jackson, and many leaders within the social activism space including NAACP President Derrick Johnson, NAACP Legal Defense Fund President Sherrilyn Ifill, Rashad Robinson, President of Color of Change and many more.

The next phases of #ReclaimYourVote will focus on rallying the community around the critical matters that directly affect them with issues-based content and comprehensive analysis.

“Right now, our participation doesn’t match our power. Our goal with #ReclaimYourVote is to build on the long history of work from our national and local organizations to mobilize our community—especially our young voters and African men because their power combined with the proven strength of black women is our true superpower,” said Jeanine Liburd, Chief Social Impact and Communications Officer, BET Networks. “We couldn’t be more excited to launch this campaign with Tip ‘T.I.’ Harris, a perfect partner who shares our commitment to amplifying our collective voices.”

Wednesday, November 27, 2019

BET Networks to Broadcast the 51st NAACP Image Awards Live on February 22, 2020

NEW YORK--(BUSINESS WIRE)--The NAACP and BET Networks announced a broadcast partnership to air the 51st NAACP Image Awards. The telecast will take place from Pasadena, California and will air on BET Networks for the first time ever. The announcement was made today by NAACP National Board of Directors Chairman Leon W. Russell, NAACP President and CEO Derrick Johnson, President of BET Networks Scott Mills and Executive Vice-President, Specials, Music Programming & Music Strategy Connie Orlando. The NAACP Image Awards is the preeminent event celebrating the accomplishments of people of color in the fields of television, music, literature, and film and also honors individuals or groups who promote social justice through creative endeavors.

“We’re proud to partner with BET Networks to showcase the incredible breadth of Black excellence in television, film, music, and literature, and to bring awareness to the social justice and economic empowerment work of the NAACP,” said Johnson. “Through its diverse platforms, BET delivers culturally enriching and entertaining content to a wide and multigenerational audience. As we head into a critical 2020 election and Census, the collaboration with BET will be critical to reaching our shared communities.”

“The NAACP is vitally important, and BET Networks shares the organization’s commitment to our community and social impact,” added Mills. “With the NAACP’s half-century of history acknowledging the achievements of African Americans across entertainment and activism, this partnership allows BET to further our mission to entertain, engage and empower our viewers by delivering this cultural pillar to the communities we serve. We’re thrilled to welcome the NAACP Image Awards home to BET.”

Karen Boykin-Towns, NAACP National Board of Directors Vice-Chairman is the newly appointed Chairman of the NAACP Image Awards Planning Committee and will provide strategic guidance and leadership. Eris Sims, Chief of Staff will oversee all NAACP Image Awards events and activities.

“We are excited that two storied organizations, NAACP and BET, are partnering to cultivate innovative approaches to our work and to deliver a transformative experience that inspires and empowers the Black community. This is a natural partnership and one which aligns with our strategic focus,” said Boykin-Towns. “We are confident that the NAACP Image Awards will continue to grow in both impact and legacy.”

One of the most iconic annual celebrations of black excellence, the NAACP Image Awards draws a crowd of the biggest and brightest stars in Hollywood. Previous years attendees include Oprah Winfrey, Will Smith, Taraji P. Henson, Viola Davis, Gabrielle Union, Kerry Washington, Anthony Anderson, Sterling K. Brown, Mandy Moore, Halle Berry, Common, Dwayne Johnson, Steve Harvey, Audra Day, John Legend, Lena Waithe, Tracee Ellis Ross, David Oyelowo, Laverne Cox, Octavia Spencer, Issa Rae, Trevor Noah, Terry Crews, Yara Shahidi, Danai Gurira, Jacob Latimore, Jay Pharoah, Jemele Hill, Josh Gad, Loretta Devine, Michael B. Jordan, Sylvester Stallone, Meta Golding, Michael Smith, Tyler James Williams, Ava DuVernay, Chadwick Boseman, and many more.

“It is our honor to partner with the NAACP as the exclusive broadcast partner of the Image Awards, one of the most influential Award Shows in the black community,” said Orlando. “We will celebrate and acknowledge the excellence and achievements of African-Americans in television, music, arts and give special recognition to the artists that have thrilled us and shaped the past the year in black culture. As we head into our 40th anniversary, it is only right to start off 2020 with this monumental partnership and bring the legacy of NAACP Image Awards to BET.”

Thursday, September 20, 2018

BET Announces Breast Cancer Awareness Campaign BET GOES PINK

Breast cancer is the second leading cause of cancer death in women and the statistics further reveal that African American women are disproportionately affected by breast cancer. According to Susan G. Komen Foundation, African-American women are almost 40 percent more likely to die of breast cancer than white women in the U.S. and in some cities, that number is as high as 74 percent*. Today, BET Networks announces its national, multi-platform call-to-action campaign, BET GOES PINK, dedicated to raising awareness, encouraging early detection and initiating dialogue about the most commonly diagnosed cancer in the black community. The Network's integrated approach includes BET Her's first original film "HER ONLY CHOICE", the second annual "BET HER FIGHTS BREAST CANCER" hosted by comedian and talk show host Loni Love, original PSAs and more.


"BET Networks is dedicated to reducing breast cancer health disparities among African American women and ensuring that Black women are included in the conversation about this disease, said Nneka Norville, Director of CORPORATE Social Responsibility, BET Networks. "Although we make a concerted effort in October, breast cancer prevention and education is part of BET's larger year-round commitment to women's empowerment. By leveraging our platforms and content offerings, we are able to educate and empower our audience as they navigate this important aspect of their health."

This year's activations include:

BET HER's FIRST ORIGINAL MOVIE: "HER ONLY CHOICE" PREMIERES, SATURDAY, OCTOBER 6 at 9 PM ET/PT ON BET HER.

Kicking off BET Her's original movie franchise "Her Only Choice," tells the story of a woman who after years of infertility becomes pregnant only to be diagnosed with a life-altering disease. She must make a choice to either fight for her life or sacrifice her child's. The film stars Denise Boutte, Timon Kyle Durett, Leon Robinson, Tiffany Snow, Tamara Tunie and Vanessa Bell Calloway. Christel Gibson serves as the film's director and Brett Dismuke, Rob Johnson and Nikki Love serve as Executive Producers for SoChi Entertainment.

"BET HER: FIGHTS BREAST CANCER" PREMIERES SUNDAY, OCTOBER 7 AT 7 PM ON BET & BET HER

In honor of National Breast Cancer Awareness month, BET Her will premiere the second annual "BET HER FIGHTS: BREAST CANCER" special, hosted by comedian and "The Real" co-host Loni Love. The one-hour special looks to raise awareness, and encourage more people to take action to prevent, diagnose, treat, & end breast cancer.

This year's honorees include Bershan Shaw and Dr. Hadiyah-Nicole Green. Shaw, a transformational coach, motivational speaker, author, and founder of URAWARRIOR.COM, is a two-time breast cancer survivor. Initially diagnosed with breast cancer in 2007, it returned as stage 4 in 2009, she ultimately beat the odds is now nine years' cancer free. Dr. Hadiyah-Nicole Green, one of the first 100 African American women to earn a Ph.D. in Physics, is a physicist who specializes in targeted cancer therapeutics using nanotechnology and lasers. She founded the Ora Lee Smith Cancer Research Foundation in memory of her aunt, Ora Lee "Auntee" Smith, whose tragic experience with cancer inspired her to develop a cancer treatment without side effects.

The concert will feature inspirational surprise performances and special guests. Last year's performers included Xscape, Keyshia Cole, Sevyn Streeter and Alice Smith. Viewers will have an opportunity to get involved during the program through a dedicated line provided by the Susan G. Komen Foundation, which will provide free, professional support services to anyone with breast cancer questions or concerns, including men diagnosed with breast cancer and their families.

"BET HER FIGHTS: BREAST CANCER" will tape Thursday, September 20, 2018, at the Riverside EpiCenter in Atlanta, GA. The broadcast will premiere on Sunday, October 7, 2018 at 7:00 P.M. ET/PT on BET & BET Her.

ORIGINAL BET GOES PINK ON AIR, ONLINE AND ON SOCIAL

On Air: For the month of October all of BET Networks' brand bugs will go Pink to bring visual awareness to viewers on all of our platforms.
BET.com: BET Goes Pink's online portal - BET.com/BETGoesPink features articles, video vignettes and resources to ensure our audience is armed with the information needed to stay informed and healthy. For more information on "BET Goes Pink" and resources on breast cancer, please log onto www.bet.com/betgoespink.
BET Social: Follow @BET on Twitter and Instagram for updates and health news. Use the hashtag #BETGoesPink to join the conversation with patients, survivors, friends and family.
*Source: American Cancer Society & Susan G. Komen

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA) (NASDAQ: VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.