General Mills (NYSE: GIS) presents the 36th annual Dr. Martin Luther King Jr. Holiday Breakfast in support of UNCF Twin Cities. The event will be held at the Minneapolis Convention Center on Monday, Jan. 19, 2026, from 7:30 to 9:30 a.m. Doors open at 6:45 a.m., with breakfast and pre-event programming beginning at 7:30 a.m. Tickets are available at MLKBreakfast.com.
The Minneapolis-based event is one of the nation’s largest annual breakfast celebrations honoring Dr. King. The breakfast supports UNCF’s mission of investing in young men and women in the Twin Cities to help them get to and through college.
This year’s theme “Make a Career of Humanity,” was inspired by Dr. King’s message, “Commit yourself to the noble struggle for equal rights. You will make a greater person of yourself, a greater nation of your country, and a finer world to live in.”
This year’s event will feature two keynote presentations, Soledad O’Brien and Dr. Freeman A. Hrabowski, III.
Soledad O’Brien is an award-winning documentarian, author and founder of Soledad O’Brien Productions, a media production company dedicated to telling empowering and authentic stories. Soledad’s most recent projects include the award-winning HBO Original documentary, The Devil is Busy, and the Netflix documentary The Perfect Neighbor, which premiered at Sundance.
Dr. Freeman A. Hrabowski, III is a consultant, lecturer and speaker on the topics of leadership, STEM education, workforce development and civic engagement. Hrabowski currently serves as President Emeritus of the University of Maryland, Baltimore County (UMBC), championing minority achievement in graduate studies.
“On this day of remembrance and reflection, we gather to celebrate the enduring legacy of Dr. Martin Luther King, Jr.,” said Dr. Michael L. Lomax, president and CEO, UNCF. “His commitment to justice and equality inspires us to continue the work of uplifting our communities through the power of education. With the invaluable support of General Mills, a steadfast partner of UNCF, we are reminded that together we can create pathways to success for our youth and honor Dr. King’s dream.”
