This was a very surprising study to see. I was surprised because online you read post by some whites about the divisiveness of the term African American while at the same time, maybe even unbeknownst to them they have a different perspective of African Americans vs "Blacks". George L. Cook III AfricanAmericanReports.com.
White Americans are fine with African-Americans. Blacks, however, are a different story.
That’s the disturbing implication of a new study, which finds the way a person of color is labeled can impact how he or she is perceived.
In the Journal of Experimental Social Psychology, a research team led by Emory University’s Erika Hall argues that “the racial label ‘black’ evokes a mental representation of a person with lower socioeconomic status than the racial label ‘African-American.’”
“The content embedded in the black stereotype is generally more negative, and less warm and competent, than that in the African-American stereotype,” the researchers write. “These different associations carry consequences for how whites perceive Americans of African descent who are labeled with either term.”