The Ava DuVernay Barbie doll has sold out on Mattel's website minutes after it first went on sale.
The Selma director's doll was met with particular excitement, with her twitter followers clamoring for Mattel to make the doll — which comes with a director's chair with her name on it — available to the public.
Mattel heard them, and DuVernay announced the sale of the Ava Barbie Sunday, tweeting, "Tomorrow this Ava Barbie goes on sale for Christmas because enough folks asked Mattel to do so." She added in another Tweet that all proceeds will be donated to Witness and Color of Change charities.
Mattel confirmed in a Dec. 6 Tweet that the dolls would be available for purchase Dec. 7 and that they would be providing further information about where to purchase them. At 10 a.m. PT, Mattel announced Monday, the dolls will go on sale at TheBarbieCollection.com
But they didn't last long, with DuVernay tweeting at 10:26 a.m. PT: "Sold out on Barbie collection, I'm told. More available at Amazon. What the hell is going on? #bananas #nuts #whoa"
Ava Barbie was indeed (briefly) available at Amazon — for pre-order. Selling for $65, the online retailer announced the doll would be released Jan. 1.
But even pre-order availability was short-lived, with Amazon selling out almost as quickly as Mattel had.