Freelon Adjaye Bond/SmithGroup’s Smithsonian National Museum of African American History and Culture in Washington D.C. has been selected as the winner of the Beazley Design of the Year for 2017.
Presented by the Design Museum in London, the award is given to the project that best meets the criteria of design that “promotes or delivers change, enables access, extends design practice or captures the spirit of the year.”
In being named both overall winner and winner of the architecture category, the Smithsonian National Museum of African American History and Culture outpaced impressive shortlisted projects from OMA, Zaha Hadid Architects, and more, as well as winners from five other categories: Digital, Fashion, Graphics, Product, and Transport.
'We couldn’t look any further than the Smithsonian for the overall award. It is a project of beautiful design, massive cultural impact, delivers an emotional experience and has a scale deserved of this major award,” said jury member Ozwald Boateng OBE. “You enter the building clouded in darkness and work your way through the displays and end bathed in light - this is a project that feels like a major turning point.’