[ SOURCE] The National Basketball Association will be among the corporate sponsors that have committed to helping young minority men as part of the White House’s “My Brother’s Keeper” initiative.
The NBA, in coordination with its players association, will launch a five-year effort designed to connect 25,000 mentors with young men of color. The league will work with at-risk students to improve attendance and performance at schools. Current and former players will also participate in after school workshops designed to help vulnerable children.
Additionally, NBA hall-of-famer Magic Johnson and Deloitte CEO Joe Echevarria will launch a new “National Convening Council” designed to bring together business, philanthropic, and faith leaders to coordinate their efforts to help young men of color.
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