Rev. Al Sharpton to deliver announcement at NAN Convention on companies NAN will boycott for abandoning DEI

Rev. Al Sharpton, Founder and President of the National Action Network (NAN), tomorrow will announce what company NAN will boycott during his President’s Address on the final day of the organization’s annual convention in New York City. The long-awaited decision follows Rev. Sharpton’s vow earlier this year to review and identify a company that has abandoned its commitments to diversity, equity, and inclusion.


“As Donald Trump returned to office on King Day, vowing to attack the very things Dr. King fought for, NAN made a promise across Washington to use our buying power to fight back,” said Rev. Al Sharpton, Founder and President of NAN. “On Saturday, we will send a message to those who abandoned us that we will abandon them. As we make this stand against those who abandoned DEI, NAN will continue to support the companies that stand by the policy.”


Rev. Sharpton announced the planned boycott at a NAN MLK Day Rally at the Metropolitan AME Church in Washington, D.C. His address coincided with the second inauguration of Donald Trump just a few miles away, during which the president alluded to forthcoming attacks on DEI. In the hours, days, and weeks after, Trump issued a storm of executive orders to gut DEI within the federal government, while also putting immense pressure on the private sector to do the same.


Rev. Sharpton called for a 90-day review of what companies had abandoned DEI, their Black customer base, and their profit margins. As that review happened, Rev. Sharpton and NAN continued to support companies that stood by their DEI commitments — recognizing the moral and long-term financial benefits. For instance, Rev. Sharpton led NAN members to shop at Costcos in East Harlem and in New Jersey after the company announced it was standing by its DEI policies.


WHO:
Rev. Al Sharpton, President and Founder, National Action Network


WHEN:
Saturday, April 5th, 2025
Press call: 9:30
Remarks: 10 a.m.


WHERE:
Sheraton Times Square
Metropolitan East Ballroom, 2nd Floor
811 7th Avenue and 53rd Street
New York, NY 10019