The Gulf Coast Athletic Conference released the following statement on its name change to the HBCU Athletic Conference:
We are thrilled to announce that the Gulf Coast Athletic Conference is set to undergo a remarkable rebranding, emerging with a new name "HBCU Athletic Conference" and tagline "Where Winners Thrive". We are also announcing the contract renewal of Hope Credit Union (HOPE), the title sponsor for our basketball and baseball championships and our official banking partner.
Overview:The HBCU Athletic Conference represents a dynamic evolution in our commitment to excellence and the empowerment of student-athletes. As we embrace this new identity, we are excited to showcase the vibrant legacy of our member institutions. We have set out to share stories of impact at the intersection of heritage and higher education.
In addition to our new brand identity, our banking partner, Hope Credit Union, has agreed to renew its contract for three years becoming the largest sponsorship contract in conference history.
