RLJ Entertainment (NASDAQ: RLJE) today announced its urban streaming channel UMC – Urban Movie Channel is now available to Amazon Prime members as part of Amazon’s newly announced Streaming Partners Program. As part of the program, Amazon Prime members can easily add UMC via the Amazon Video app. A 14-day free trial is available to Prime customers and the service thereafter is $4.99/month.
Robert L. Johnson, Chairman of RLJ Entertainment and founder of BET says, “We are excited that UMC is among the initial streaming channels to be included in the Amazon program. UMC provides viewers seeking high quality and entertaining urban-themed content. Being aligned with Amazon will allow us to reach tens of millions of Prime members and is a tremendous opportunity increase the awareness and subscriber growth for our UMC digital channel.”
UMC – Urban Movie Channel was created by Robert L. Johnson, Chairman of RLJ Entertainment and founder of Black Entertainment Television (BET), UMC features quality urban content showcasing feature films, documentaries, original series, stand-up comedy, and other exclusive content for African American and urban audiences. New titles added weekly include live stand-up specials like Martin Lawrence Presents: 1st Amendment Stand Up and Comedy Underground Series, and performances featuring Academy Award® winner Jamie Foxx and comedic rock star Kevin Hart; dramas including Blackbird starring Academy Award® winning actress and comedian Mo’Nique, Isaiah Washington, and directed by Patrik-Ian Polk, and Playin’ For LoveDark Girls and I Ain’t Scared of You: A Tribute to Bernie Mac; action/thrillers including The Colony starring Laurence Fishburne; and stage play productions including What My Husband Doesn’t Know by David E. Talbert.