John Boyd, president of the National Black Farmers Association (NBFA), is calling out Pepsico after a year and half of all talk and no contract following a verbal commitment to Black farmers.
NBFA raised concerns over the gargantuan company's failure to contract with members of the NBFA to provide agricultural products that form the foundation of their firm's processes. Only White farmers have been afforded the opportunity to share in PepsiCo's enormous profits. It prefers the superficial responses to public opinion such as changing the brand image of its stereotyped figure Aunt Jemima. PepsiCo immediately reached out to the NBFA on June 19th 2020 in the face of such controversy.
However, as PepsiCo indicated they wanted to do business with NBFA members, the company insisted that our growers share personal information through our national data base. A year and a half later, when NBFA growers met all the required elements for a potato delivery contract, the company's executives apparently had lost interest in keeping its part of the bargain.
In an appalling stunt, PepsiCo executives recently notified the President of the NBFA that it would not be moving forward with any contracts for NBFA members.
"PepsiCo had decided to "move in a new direction" that would not include NBFA black farmer members, we were told.
Our outrage at this kind of bullying discrimination is not just about hurt feelings. Our livelihood and financial stability is at stake when we encounter such blatantly low-level business practices. Some black famers have actually lost their farms amid this unethical and inhumane treatment. The NBFA is seeking legal counsel regarding PepsiCo's verbal commitment for a potato contract.
Boyd is calling on PepsiCo Chairman and Chief Executive Officer Ramon Laguarta to meet with NBFA leaders and respond to the hardship and realities his company's latest recent discriminatory act has caused."