Marrying tech and beauty isn’t a new concept, but most of the existing hair service apps don’t include a diverse enough range of options, nor provide the right information to help a woman with a relaxer or an afro decide if a stylist is right for her. Swivel allows salon and home styling seekers to search its directory by specific hair texture and the type of look desired. A user can read reviews and see ratings of not only the stylist’s skills, but also the overall vibe of the salon, so she knows what to expect before she books. The app is a must-download for women who are new in town, need a stylist, and want to avoid a disappointing trial and error process. It’s also appealing to those who don’t want to rely on just one stylist to meet all of their needs.
While Swivel is on a quest to make the search for a stylist less painful, Lux Beauty Club, is tackling another common hair complaint—the cost. Co-founder Victoria Flores, a former Wall Street executive affectionately describes the company as a cross between “Warby Parker and Dollar Shave Club.” Created with her long-time friend, Leslie Wilson-Namad, the goal of the service is to make high-quality human hair extensions accessible and affordable for a multi-cultural range of women. “My business partner and I have been wearing hair extensions since birth,” jokes Flores, who grew up in El Paso, Texas and now resides in New York City. After years of spending an obscene amount of money to get our hair done, we said enough is enough. There has to be a better way.”