Showing posts with label Deadshot. Show all posts
Showing posts with label Deadshot. Show all posts

Saturday, August 06, 2016

Suicide Squad opening weekend success driven by African American & Latino moviegoers


By George L. Cook III AfricanAmericanReports.com

The $135 million plus opening weekend success of Suicide Squad can be attributed in part to its appeal to minority moviegoers. It seems that using a Fast & Furious type casting approach when it comes to diversity helped drive minority auds to the theater to see the film. It should be no surprise (except to studio heads) that Black and Latino audiences turned out to see to see actors like Will Smith (Deadshot), Jay Hernandez (El Diablo), and Adewale Akinnuoye-Agbaje (Killer Croc) playing superheroes/supervillians.

After seeing it I can attest that although fun and action packed it is not a good film and appears to have scenes that were cut out after the team finally gets together. There are none of the obligatory get to know you, don't like you, fight you, and then like you bonding scenes that help you get to know the characters. But that didn't stop minority audiences from going to see the superhero/supervillain film that featured characters they felt they could relate to.

Per PostTrak, the combination of African American and Hispanic moviegoers made up a huge 41% of the audience with both audiences giving the film a whopping 81% positive score. [SOURCE]

The diverse film cast includes Will Smith, Jared Leto, Margot Robbie, Joel Kinnaman, Viola Davis, Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, and Cara Delevingne.