During an interview with NNPA (National Newspaper Publishers Association) Newswire Rep. James Clyburn (Dem, South Carolina) made three suggestions he thinks Democrats should follow to increase black voter turnout so that they can win big in the 2018 mid-terms. One was to advertise in the Black Press
From the NNPA Newswire interview:
...Democrats shouldn’t rely on an anti-President Donald Trump wave to get out the vote. Finally, Clyburn said that candidates must advertise in the Black Press, if they want to win in November.
“We are also talking about districts where Barack Obama won twice and where Hillary Clinton also won, but these voters don’t turn out for the so-called ‘off-year elections,’” Clyburn said. “We can’t let these voters feel like we’re taking them for granted.”
Clyburn, 78, said he was recently taken aback by one candidate, who said that he could win the Black vote by running on an anti-Trump platform.
“Wait one second,” Clyburn said that he told the individual. “We can’t just go around being ‘Republican-light.’ We have to be out there putting forth an alternative message, for our base, and we have to reach out to Black voters and let them know we’re not taking them or any of our base for granted.”
To that end, Clyburn said advertising campaigns must largely include the Black Press.
“It’s very, very important…Chairman Richmond and I have had candidates in and we’ve been telling them that one of the best ways to demonstrate that you’re not taking the Black vote for granted is to advertise in the Black Press,” Clyburn said.
The National Newspaper Publishers Association (NNPA) is the oldest and largest trade group representing the Black Press, comprised of more than 200 Black-owned newspapers operating in the United States.
“I’ve been in [the Black Press]. My daughter and I ran a newspaper down South, so I know that candidates tend to take Black media for granted,” Clyburn said. “They tend to judge Black media the same way they do other media and you just can’t do that, because the business model is totally different.”
Each Sunday after attending Morris Brown A.M.E. Church in Charleston, S.C., Clyburn said he and other churchgoers habitually pick up the local Black-owned newspaper.
“People tend to pay attention to the headlines, the stories and the ads in the Black Press so it’s vitally important that candidates know this,” Clyburn said.