Thursday, July 11, 2019
Saturday, August 25, 2018
During an interview with NNPA (National Newspaper Publishers Association) Newswire Rep. James Clyburn (Dem, South Carolina) made three suggestions he thinks Democrats should follow to increase black voter turnout so that they can win big in the 2018 mid-terms. One was to advertise in the Black Press
From the NNPA Newswire interview:
...Democrats shouldn’t rely on an anti-President Donald Trump wave to get out the vote. Finally, Clyburn said that candidates must advertise in the Black Press, if they want to win in November.
“We are also talking about districts where Barack Obama won twice and where Hillary Clinton also won, but these voters don’t turn out for the so-called ‘off-year elections,’” Clyburn said. “We can’t let these voters feel like we’re taking them for granted.”
Clyburn, 78, said he was recently taken aback by one candidate, who said that he could win the Black vote by running on an anti-Trump platform.
“Wait one second,” Clyburn said that he told the individual. “We can’t just go around being ‘Republican-light.’ We have to be out there putting forth an alternative message, for our base, and we have to reach out to Black voters and let them know we’re not taking them or any of our base for granted.”
To that end, Clyburn said advertising campaigns must largely include the Black Press.
“It’s very, very important…Chairman Richmond and I have had candidates in and we’ve been telling them that one of the best ways to demonstrate that you’re not taking the Black vote for granted is to advertise in the Black Press,” Clyburn said.
The National Newspaper Publishers Association (NNPA) is the oldest and largest trade group representing the Black Press, comprised of more than 200 Black-owned newspapers operating in the United States.
“I’ve been in [the Black Press]. My daughter and I ran a newspaper down South, so I know that candidates tend to take Black media for granted,” Clyburn said. “They tend to judge Black media the same way they do other media and you just can’t do that, because the business model is totally different.”
Each Sunday after attending Morris Brown A.M.E. Church in Charleston, S.C., Clyburn said he and other churchgoers habitually pick up the local Black-owned newspaper.
“People tend to pay attention to the headlines, the stories and the ads in the Black Press so it’s vitally important that candidates know this,” Clyburn said.
Wednesday, November 22, 2017
By Rosetta Miller-Perry, The Tennessee Tribune
Throughout history, the Black Press has been the best friend that Black celebrities, athletes and politicians have ever had. The Black Press often covers Black public figures from the very start of their careers, before they’re “discovered” by the mainstream media, all the way through to their ascension to star or leadership status. Before they became household names, had hit records, secured multi-million dollar contracts or became leaders in the United States Congress, it was the Black Press that was always there for their press conferences and events, often giving them extensive coverage when the mainstream media might only give them a brief mention in the B-section of their newspapers or 15 seconds at the end of an evening news segment.
When the mainstream media finally “discovers” these same Black celebrities, athletes and politicians and they attain a certain degree of fame and success, suddenly, they think it’s okay to snub the Black Press. Now they don't have time to give interviews to Black newspapers or magazines; there's no time to make the visits to Black radio stations, where they once made regular appearances; their (usually) White public relations and management staffers guard their time and appearances carefully, and shun Black-owned media.
This is a disgrace, because when things go bad and these Black celebrities want to get “their” side of the story out, the first place these folks run to is the Black Press. If there is a story about political corruption, infidelity or other alleged crimes involving a Black public figure, the mainstream media's attitude is usually “guilty until proven innocent.” It's the Black Press that usually takes the “innocent until proven guilty” approach, urging fairness and caution, telling readers, listeners and viewers to wait until all the evidence is in, frequently reminding folks of all the great things that their favorite hero did in the past.
The Black Press remains the advocate for Black celebrities, athletes and politicians, even now, despite the fact that so many of them seem oblivious to our existence. That is why, increasingly, the National Newspaper Publishers Association (NNPA), the trade group that represents over 200 Black-owned media companies, that reach more than 20 million readers in print and online every week, is reminding these Black public figures that Black newspapers are their champions and defenders 24/7, and that we have backed them in good times and bad. While the classic case of a Black superstar, who ran away from the Black Press for years and then returned at the eleventh hour, remains O.J. Simpson, it is instructive to see how mainstream media is covering the NFL in the wake of Donald Trump’s garbage claims that the players are somehow "disrespecting the flag and the military" if they kneel during the playing of the national anthem, a claim that was and continues to be absolute nonsense.
The Black Press backed Colin Kaepernick's protest against oppression and police brutality from the beginning, and continues to do so. The Black Press supports Seattle Seahawks defensive lineman Michael Bennett and other players who have responded positively in the wake of criticism. Black newspapers have printed the entire Star-Spangled Banner, including its verses supporting slavery including its verses supporting slavery, while many mainstream publications have bought into the Trump idiocy. When conservative newspapers and publications attacked ESPN commentator Jemele Hill for her tweets about Trump, it was the Black Press that offered unqualified support. We've been there through decades of attacks on Black leaders, and we remain vigilant to the constant character assassination and innuendos lodged against Black public figures at the local, state and national levels.
What the Black Press wants from Black celebrities, athletes and politicians is respect, fairness, transparency and the same access provided to mainstream media outlets. Don't just advertise in The New York Times or The Washington Post; also do business with NNPA member publications; continue to make appearances at Black radio stations; order subscriptions to Black publications, in print and online. Our subscriptions and advertising rates are more reasonable than those of the big corporate newspapers, and despite what some advertising firms say, we’re more trusted in the Black community than “general” market publications.
It’s time for the Black celebrities, athletes and politicians who say they value entrepreneurship and economic empowerment to do business with the Black Press.
Wednesday, March 15, 2017
Wells Fargo & Company has set aside a staggering $60 billion to lend to at least 250,000 black homeowners by the year 2027.
Metropolitan Atlanta’s second-largest bank also pledged to increase the diversity of its home lending sales team and spend another $15 million to give financial education and counseling over the next 10 years.
The announcement came at a recent press conference in Atlanta that was attended by representatives from several organizations including the National Urban League, the NAACP and the National Newspaper Publishers Association – an organization comprised of 211 African-American-owned newspapers and media companies.
“The National Newspaper Publishers Association enthusiastically salutes Wells Fargo Home Mortgage Division for taking steps forward to promote and to advance African-American homeownership,” said NNPA President and CEO Dr. Benjamin F. Chavis, Jr. “As we conclude celebrating 2017 Black History Month, it is aspirational for Wells Fargo to offer $60 billion in loan accessibility specifically for African-Americans who want to purchase and own a home.”
Chavis continued: “This is unprecedented in the mortgage lending space in the United States. Millions of African-American families will now be able to strive more effectively to own a home. This is also about economic justice.”
Chavis said that the NNPA intends to work directly with Wells Fargo to raise public awareness about this new initiative to substantially assist African-Americans to be homeowners across America.”
The banking giant’s commitment was hailed as a direct action to help address the lower homeownership rates in the Black community and it follows Wells Fargo’s announcement to address Hispanic homeownership rates in 2015.
Further, officials said the company’s commitment seeks to increase the diversity of the Wells Fargo Home Lending sales team, and support the effort with $15 million to support a variety of initiatives that promote financial education and counseling over the next ten years.
“Wells Fargo’s $60 billion lending goal can contribute to economic growth by making responsible homeownership possible for more African-Americans in communities across the country,” Brad Blackwell, executive vice president and head of housing policy and homeownership growth strategies for Wells Fargo, said in a statement. “We are proud to be the first mortgage lender to make a public commitment to help increase African-American homeownership. And, we are grateful for the support of key housing and civil rights organizations, who work alongside us to increase economic prosperity in our communities,” Blackwell said.
The company has also pledged to continue to improve diversity of its sales team, including increasing the number of Black home mortgage consultants, noting that they’ll dedicate $15 million to support a variety of initiatives that promote financial education and counseling for African-American homebuyers.
The African-American lending commitment is the second initiative from the company’s Housing Policy and Homeownership Growth Strategies group, a Wells Fargo Home Lending team advancing homeownership for minorities, first-time homebuyers and low- to moderate-income customers.
“Homeownership has become an indispensable part of being a full participant in American society,” National Urban League President and CEO Marc H. Morial said in a statement.
Morial continued: “An erosion of homeownership rates among African Americans represents not only a devastating financial loss but a barrier to full participation in the American dream.”
Monday, November 07, 2016
2016 NNPA-Howard University National Black Voter Poll
Results, Findings and Analysis
Despite his "outreach" to black voters and despite what Donald Trump and many conservative sites would have you believe, Trump's percentage of the black vote is not growing in any way. As a matter of fact according to a poll of over 21,000 black voters conducted by Howard University he is still stuck at 2% of the black vote.