Byron Allen's Allen Media Group (AMG) is proud to announce it has secured numerous major Madison Avenue advertising sponsors for the launch of Historically Black Colleges and Universities (HBCU) sports for HBCU GO and theGrio Television Network's 2022-23 sports programming season. Brand sponsors include: Procter & Gamble, Honda, AT&T, Stellantis, Walmart, Toyota, Bank of America, Verizon, Lexus, Meta, Allstate, Boost Mobile, Lowes, Kia, SC Johnson, UnitedHealthcare, Safelite, Macy's, Taco Bell, T.J. Maxx, Dairy Queen, Capital One, Geico, Pizza Hut, Mastercard, Target and many more.
HBCU GO is the leading media provider for the nation's 107 HBCUs, and recently announced nationwide clearance for their 2022-23 sports season as part of a new carriage deal with CBS owned-and-operated broadcast television stations in key broadcast television markets including New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh. AMG's FREE-streaming digital platform HBCU GO brings together major HBCU NCAA conferences, with major market carriage across broadcast television, cable, satellite, and digital platforms. HBCU GO's 2022-23 season began this past Saturday, September 3 with "The HBCU GO Sports Kickoff Show." The three-hour pre-season special aired LIVE on the AMG platforms HBCU GO, theGrio Television Network, theGrio Streaming App, Sports.TV, Local Now, and on broadcast television stations throughout the U.S.
HBCUs are widely known for graduating exceptional athletes, celebrities, politicians, and historical figures including Dr. Martin Luther King, Jr., Wilma Rudolph, Althea Gibson, Walter Payton, Michael Strahan, Jerry Rice, Spike Lee, Alice Walker, Samuel L. Jackson, astronaut Ronald McNair, Alex Haley, Earl Graves, Oprah Winfrey, Chadwick Boseman, Justice Thurgood Marshall, Common, Booker T. Washington, Taraji P. Henson, Judge Kevin Ross, Langston Hughes, Katherine Johnson, Kenya Barris, and Vice President Kamala Harris, to name a few.
"The HBCU brand represents over 184 years of historic excellence, dating back to 1837, which helped cultivate some of the world's greatest minds and talent," said Byron Allen, Founder, Chairman and CEO of Allen Media Group. "HBCU GO and theGrio position our advertisers to speak to the heart and soul of Black America 24/7, and help our sponsors stay strongly connected with one of the most valuable, untapped audiences in the world."
For more information about HBCU GO visit HBCUGO.TV or follow us on Facebook, Twitter, YouTube, Instagram.
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