ALLEN MEDIA GROUP’S ‘HBCU GO’ PARTNERS WITH PROCTER & GAMBLE FOR THE 2024 FOOTBALL SEASON

Allen Media Group’s (AMG) HBCU GO – AMG’s free-streaming digital platform and the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs) – proudly announces an exciting new partnership with Procter & Gamble (P&G) for the 2024 football season. P&G is the presenting sponsor of exciting new programming and activations airing this season including:

• 2024 HBCU GO SPORTS KICK OFF SHOW (aired Saturday, August 24)

• HBCU GO’s first-ever live, on campus “2024 HBCU GO SPORTS PRE-GAME LIVE KICK-OFF SHOW” leading into the biggest games of the season including the Southern Heritage Classic, three Homecoming games, plus the rival match-up between Mississippi Valley vs. Jackson State.

• Brand-led commercial campaign entitled “THIS IS HOW WE HBCYOU” will run during the football season.

The P&G #HowWeHBCYOU brand commercial campaign, which AMG produced, recognizes the importance of supporting HBCU schools and students to foster their success and continued growth. 

“P&G truly understands the valuable, untapped audience that HBCU GO can deliver,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “This new super-charged partnership with HBCU GO highlights P&G’s continued efforts to reach audiences through Black-owned media partners in authentic ways, such as HBCU Education and Culture.”

Eric Austin, Vice President, Global Marketing & Media Innovation at Procter & Gamble said “we strive to meet the unique needs of all consumers. Together with Allen Media Group’s HBCU GO we are able to authentically connect and support Black consumers —in everyday life, with superior brand innovation at relevant cultural moments.”

Hosted by Jasmine McKoy, former Carolina Panthers Safety Tre Boston and HBCU Gameday’s Tolly Carr, the “2024 HBCU GO SPORTS PRE-GAME LIVE KICK-OFF SHOW” will give fans of the four major HBCU Football conferences LIVE access to all the interviews, predictions, and game strategy as well as a taste of HBCU culture. Presented across five episodes that kicked off August 24, the live show will visit classics and homecomings throughout the season, bringing in great crowds and fanbases of these exciting matchups. The schedule includes September 14 - Southern Heritage Classic: Tennessee State vs Arkansas Pine Bluff; October 12 - Bethune Cookman vs Alabama A&M - Homecoming; October 19 - Arkansas Pine Bluff vs Grambling State - Homecoming; October 26 - Jackson State vs Bethune Cookman - Homecoming; November 9 - Mississippi Valley vs. Jackson State.

The “HBCUYOU” campaign will run on HBCU GO throughout the season and consist of one “hero” commercial spot and 14 individual brand spots. The campaign focuses on supporting students through their everyday needs and personal care, following the major life moments of an HBCU student. Allen Media Group tapped theGrio Executive Producers to lead the production, leaning on a deep understanding of the Black audience and HBCU culture to drive relevancy throughout the creative storylines.

AMG’s FREE-streaming digital platform HBCU GO brings together major HBCU NCAA conferences, with major market carriage across broadcast television, cable, satellite, and digital platforms. HBCU GO recently announced 95% nationwide clearance for their 2024 football season. In addition to the previously announced carriage deal with CBS owned-and-operated (O&O) duopoly stations, HBCU GO has secured new distribution with FOX O&O stations including Los Angeles (KCOP-TV) and Chicago (WPWR-TV), as well as distribution on the Armed Forces Network; plus 15 new local markets.

HBCU GO kicked off its 2024 football season schedule on Saturday, August 31. This HBCU GO third season kickoff features a total of 26 football matchups featuring teams representing the Central Intercollegiate Athletic Association (CIAA), the Southern Intercollegiate Athletic Conference (SIAC), and the Southwestern Athletic Conference (SWAC) -- including the Southern Heritage Classic, homecoming games, and the CIAA Football Championship.

For more information about HBCU GO, visit HBCUGO.tv or follow the streaming network on Facebook, Twitter, YouTube, and Instagram. Find out where to watch and download the FREE app at HBCUGO.tv/how to watch.

ALLEN MEDIA GROUP’S HBCU GO ANNOUNCES 26-GAME FOOTBALL SCHEDULE FOR THE 2024 SEASON

The Allen Media Group (AMG) free-streaming digital platform HBCU GO – the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs) – has announced the 2024 football season schedule. A total of 26 football matchups (see schedule below) highlight the 2024 season including 8 Central Intercollegiate Athletic Association (CIAA), 9 Southern Intercollegiate Athletic Conference (SIAC) and 14 Southwestern Athletic Conference (SWAC) match-ups including the Southern Heritage Classic, 6 homecoming games, and the CIAA Football Championship.

"As we enter HBCU GO’s third football season, we are proud to showcase the very best HBCU match-ups,” said Byron Allen, Founder/Chairman/CEO of HBCU GO parent company, Allen Media Group. “Now is the time for HBCUs, and HBCU GO is the true destination for coverage of Black college sports and culture.”

“HBCU GO is poised to deliver the most comprehensive HBCU football game coverage ever to our audience,” said Curtis Symonds, President of HBCU GO. “We have 26 exciting match-ups on our slate this season, including the Southern Heritage Classic, six homecoming games, and the CIAA Football Championship.”

This year, viewers can watch HBCU GO games in a variety of ways – broadcast syndication in major television markets such as New York, Los Angeles, Chicago, Philadelphia, Dallas, Atlanta, Boston, San Francisco, Seattle, Memphis, Detroit, Sacramento, Miami, Tampa, and Pittsburgh – and nationally on theGrio Television Network. Select games will also air across various digital platforms, including the HBCU GO mobile app and FAST channel that is available on AMG’s free-streaming platforms theGrio Gold and Local Now.

SYNDICATION GAMES + HBCU GO DIGITAL PLATFORM

Saturday August 31 - Game Time (EST) 3:00 pm
Virginia Union vs. Kentucky State @ Frankfort, KY
CIAA-SIAC

Saturday September 7 - Game Time (EST) 7:00 pm
Tuskegee vs. Grambling State @ Grambling, LA
SIAC-SWAC

Saturday September 14 - Game Time (EST) 3:00 pm
Southern Heritage Classic
Tennessee State vs. Arkansas-Pine Bluff @ Memphis, TN
OVC-SWAC

Saturday September 28 - Game Time (EST) 3:00 pm
Alabama State vs. Bethune-Cookman @ Daytona Beach, FL
SWAC

Saturday October 5 - Game Time (EST) 3:00 pm
Homecoming Game Arkansas-Pine Bluff vs. Alcorn State @ Lorman, MS
SWAC

Saturday October 12 - Game Time (EST) 3:00 pm
Homecoming Game Bethune-Cookman vs Alabama A&M @ Huntsville, AL
SWAC

Saturday October 19 - Game Time (EST) 3:00 pm
Homecoming Game
Arkansas-Pine Bluff vs. Grambling State @ Grambling, LA
SWAC

Saturday October 26 - Game Time (EST) 3:00 pm
Homecoming Game
Jackson State vs. Bethune-Cookman @ Daytona Beach, FL
SWAC

Saturday November 2 - Game Time (EST) 3:00 pm
Southern vs. Alabama A&M @ Huntsville, AL
SWAC

Saturday November 9 - Game Time (EST) 3:00 pm
Mississippi Valley State vs. Jackson State @ Jackson, MS
SWAC

Saturday November 16 - Game Time (EST) 3:00 pm
CIAA Championship Game @ Salem, VA
CIAA

Saturday November 23 - Game Time (EST) 3:00 pm
Texas Southern vs. Arkansas-Pine Bluff @ Pine Bluff, AR
SWAC

CABLE GAMES - THE GRIO TELEVISION NETWORK & THE GRIO GOLD

Saturday August 31 - Game Time (EST) 1:00 pm
Clark Atlanta vs.Fort Valley State @ Fort Valley, GA
SIAC

Saturday September 7 - Game Time (EST) 7:00 pm
Savannah State vs. Southern @ Baton Rouge, LA
SIAC-SWAC

Saturday September 14 - Game Time (EST) 1:00 pm
Kentucky State vs. Fort Valley State @ Fort Valley, GA
SIAC

Saturday September 21 - Game Time (EST) 1:00 pm
Winston-Salem vs. Virginia State @ Petersburg, VA
CIAA

Saturday September 28 - Game Time (EST) 1:00 pm
Miles College vs. Allen University @ Columbia, SC
SIAC

Saturday October 5 - Game Time (EST) 1:00 pm
Bowie State vs. Fayetteville State @ Fayetteville, NC
CIAA

Saturday October 12 - Game Time (EST) 1:00 pm
Homecoming Game
Clark Atlanta vs. Central State @ Wilberforce, OH
SIAC

Saturday October 19 - Game Time (EST) 1:00 pm
Homecoming Game
Bluefield State vs. Bowie State @ Bowie, MD
CIAA

Saturday October 26 - Game Time (EST) 1:00 pm
Johnson C. Smith vs. Winston-Salem State @ Winston-Salem, NC
CIAA

Saturday November 2 - Game Time (EST) 1:00 pm
Benedict vs. Fort Valley @ Fort Valley, GA
SIAC

Saturday November 9 - Game Time (EST) 1:00 pm
Virginia Union vs. Virginia State @ Petersburg, VA
CIAA

Saturday November 16 - Game Time (EST) 1:00 pm
Mississippi Valley State vs. Florida A&M @ Tallahassee, FL
SWAC

Saturday November 23 - Game Time (EST) 1:00 pm
Alabama A&M vs. Mississippi Valley State @ Itta Bena, MS
SWAC

For more information about HBCU GO, visit HBCUGO.tv or follow the streaming network on Facebook, Twitter, YouTube, and Instagram.

Find out where to watch and download the FREE app at: How to Watch | HBCU GO

BYRON ALLEN’S ALLEN MEDIA GROUP ANNOUNCES 10-YEAR PARTNERSHIP FOR HBCU GO AND THE CIAA

Byron Allen’s Allen Media Group (AMG) free-streaming digital platform, HBCU GO -- the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs) – is proud to announce a 10-year media rights partnership with the Central Intercollegiate Athletic Conference (CIAA) that grants HBCU GO cable, linear, streaming, broadcast, VOD, and pay-per-view rights coverage of all CIAA team sports through June 30, 2032. Those sports include regular season contests for football, men’s basketball, women’s basketball, Olympic sports, and the football championship game.

The deal kicks off with HBCU GO’s broadcast of five CIAA football games televised live on TheGrio Cable Television Network, including the 2023 CIAA Football Championship on HBCU GO and on broadcast television stations throughout the U.S. -- including the CBS owned-and-operated duopoly stations in key television markets such as New York, Los Angeles, Philadelphia, Dallas, Atlanta, Boston, San Francisco, Seattle, Detroit, Sacramento, Miami, Tampa, and Pittsburgh. In addition, the CIAA will continue to stream the other team sporting events throughout the season live through the CIAA Network and provide first right to HBCU GO for their video on demand platform. The long-term goal is to broadcast all CIAA team sports on HBCU GO and Allen Media Group platforms.

As part of HBCU GO’s partnership with the CIAA, a portion of the funds will be invested to upgrade the CIAA’s 13 member schools' campus-wide sports and broadcast equipment to ensure everyone has equitable resources and to assure quality broadcasts across the conference. The CIAA utilized the summer months to visit each of the campuses to assess equipment, internet, and technology needs.

“We are proud to amplify the CIAA and all of their team sports. The rich heritage and legacy of the CIAA and the amazing athletes who have participated in the conference since its inception are a natural fit for HBCU GO,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “The CIAA is an excellent organization, and Commissioner Jacqie McWilliams-Parker makes this a great partnership because of her phenomenal leadership.”

“This media deal with AMG is a game changer for the CIAA and unprecedented in Division II. We will expand the CIAA Sports Network platform through HBCU GO to give greater exposure for our 13 member schools and their student athletes,” said CIAA Commissioner Jacqie McWilliams-Parker. She added, “I am excited about the jobs being created, the talent identified, and the stories to be told through a platform developed to give HBCUs well deserved and long overdue exposure. This is a great day for CIAA, and we appreciate Byron Allen and his team seeing the value and importance of HBCU sports contributions to the world and how we can continue to work together to provide exposure and economic stability in our communities through sports.”

For more information about HBCU GO, visit HBCUGO.tv or follow the streaming network on Facebook, Twitter, YouTube, Instagram. Find out where to watch and download the FREE app at HBCUGO.tv/how to watch


ABOUT HBCU GO
HBCU GO is a cultural lifestyle destination and leading sports media provider that embraces and represents the voice of Black Excellence every day of the year through an all-new platform that captures the rich history, diversity, perspectives, and cultural experiences at Historically Black Colleges and Universities (HBCUs). HBCU GO also provides a platform for emerging creatives in media production, branding, and broadcasting. We offer our viewers the best in live sports, original series, documentaries, films, comedy, and edutainment programming produced by African American leading producers, directors, and students from select HBCUs.

Launched in 2012, the free-streaming service HBCU GO was purchased by Byron Allen in 2021 and is part of Byron Allen’s Allen Media Group (AMG). AMG is headquartered in Los Angeles with offices in New York, Chicago, Atlanta, and Charleston, SC. AMG owns 27 ABC-NBC-CBS-FOX network affiliate broadcast television stations in 21 U.S. markets and twelve 24-hour HD television networks serving nearly 300 million subscribers: THE WEATHER CHANNEL, THE WEATHER CHANNEL EN ESPAÑOL, THEGRIO TELEVISION NETWORK, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, JUSTICECENTRAL.TV, THIS TV, and PATTRN. AMG also owns the streaming platforms HBCU GO, THE GRIO STREAMING APP, SPORTS.TV, THE WEATHER CHANNEL STREAMING APP, and LOCAL NOW -- the free-streaming AVOD service powered by THE WEATHER CHANNEL and content partners, which delivers real-time, hyper-local news, weather, traffic, sports, and lifestyle information. For more information, visit www.allenmedia.tv

About the CIAA
The Central Intercollegiate Athletic Association (CIAA) was founded and incorporated in the District of Columbia in 1912 and adopted its current name in December of 1950. The conference is headquartered in Charlotte, North Carolina, and is governed by a Board of thirteen (13) Presidents and Chancellors representing institutions from Pennsylvania to South Carolina. It has both private and public colleges and universities with enrollments ranging from 750 to over 8,000 students. The CIAA is committed to excellence in everything they do in DII to support the total student-athlete well-being and experience on and off the court through meaningful relationships and strategic partnerships to make the world a better place. Learn more.

BYRON ALLEN'S HBCU GO/THE GRIO ATTRACTS MAJOR FORTUNE 500 SPONSORS FOR HBCU SPORTS NETWORK

Byron Allen's Allen Media Group (AMG) is proud to announce it has secured numerous major Madison Avenue advertising sponsors for the launch of Historically Black Colleges and Universities (HBCU) sports for HBCU GO and theGrio Television Network's 2022-23 sports programming season. Brand sponsors include: Procter & Gamble, Honda, AT&T, Stellantis, Walmart, Toyota, Bank of America, Verizon, Lexus, Meta, Allstate, Boost Mobile, Lowes, Kia, SC Johnson, UnitedHealthcare, Safelite, Macy's, Taco Bell, T.J. Maxx, Dairy Queen, Capital One, Geico, Pizza Hut, Mastercard, Target and many more.

HBCU GO is the leading media provider for the nation's 107 HBCUs, and recently announced nationwide clearance for their 2022-23 sports season as part of a new carriage deal with CBS owned-and-operated broadcast television stations in key broadcast television markets including New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh. AMG's FREE-streaming digital platform HBCU GO brings together major HBCU NCAA conferences, with major market carriage across broadcast television, cable, satellite, and digital platforms. HBCU GO's 2022-23 season began this past Saturday, September 3 with "The HBCU GO Sports Kickoff Show." The three-hour pre-season special aired LIVE on the AMG platforms HBCU GO, theGrio Television Network, theGrio Streaming App, Sports.TV, Local Now, and on broadcast television stations throughout the U.S.

HBCUs are widely known for graduating exceptional athletes, celebrities, politicians, and historical figures including Dr. Martin Luther King, Jr., Wilma Rudolph, Althea Gibson, Walter Payton, Michael Strahan, Jerry Rice, Spike Lee, Alice Walker, Samuel L. Jackson, astronaut Ronald McNair, Alex Haley, Earl Graves, Oprah Winfrey, Chadwick Boseman, Justice Thurgood Marshall, Common, Booker T. Washington, Taraji P. Henson, Judge Kevin Ross, Langston Hughes, Katherine Johnson, Kenya Barris, and Vice President Kamala Harris, to name a few.

"The HBCU brand represents over 184 years of historic excellence, dating back to 1837, which helped cultivate some of the world's greatest minds and talent," said Byron Allen, Founder, Chairman and CEO of Allen Media Group. "HBCU GO and theGrio position our advertisers to speak to the heart and soul of Black America 24/7, and help our sponsors stay strongly connected with one of the most valuable, untapped audiences in the world."

For more information about HBCU GO visit HBCUGO.TV or follow us on Facebook, Twitter, YouTube, Instagram.

Byron Allen’s HBCU Go streamer enters deal with CBS stations to air HBCU football games

Byron Allen’s Allen Media Group (AMG) free-streaming digital platform, HBCU GO -- the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs) – proudly announces nationwide clearance for their 2022-23 sports season as part of the new carriage deal with CBS owned-and-operated duopoly stations. Key television markets include: New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh. HBCU GO will kick off the fall sports season on September 3rd with a star-studded pre-season show featuring the nation’s top Gridiron NFL and Black College Hall of Famers and HBCU alums.

With this new carriage deal, HBCU GO is currently in 60 percent of U.S. television households and 70 percent of African-American households. This news comes on the heels of HBCU GO’s recent announcement of the distribution partnership with the Southwestern Athletic Conference (SWAC) and the Central Intercollegiate Athletic Conference (CIAA) -- that grants HBCU GO cable, linear, streaming, broadcast, VOD, and pay-per-view rights to premier NCAA Division 2 HBCU conference sporting events.

In addition to the newly announced CBS owned-and-operated duopoly station clearances, HBCU GO has secured distribution with group-owned television stations including Nexstar, Gray, Cox, Scripps, Tegna, Sinclair, Lockwood, Allen Media Broadcasting, Hearst, Circle City Broadcasting, McKinnon Broadcasting, Cowles, Graham, Block, Sun Broadcasting, Tougaloo College, Sagamore Hill, and Marquee. HBCU GO programming is available on HBCUGO.TV, Roku, Amazon Fire TV, and Apple TV. Viewers can also access programming by downloading the HBCU GO App.

“Allen Media Group is thrilled that the CBS O&O stations have joined our excellent group of broadcast television station partners to increase the reach of HBCU GO’s high-quality sports programming,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “We are proud to amplify these amazing athletes and HBCUs, while at the same time helping to finance the education of these young adults. Now sports fans across the country will have access to best-in-class games from America’s HBCUs.”

“We are honored to work with our partners at Allen Media Group to bring live broadcasts of HBCU football games to our audiences in 12 major markets,” said Wendy McMahon, President and Co-Head, CBS News and Stations. “As a Louisiana native and football fan, I am personally and professionally proud to play a role in having our stations shine a light on Historically Black Colleges and Universities and the student athletes who are living out their dreams both on the field and in the classroom.”