BYRON ALLEN'S HBCU GO/THE GRIO ATTRACTS MAJOR FORTUNE 500 SPONSORS FOR HBCU SPORTS NETWORK

Byron Allen's Allen Media Group (AMG) is proud to announce it has secured numerous major Madison Avenue advertising sponsors for the launch of Historically Black Colleges and Universities (HBCU) sports for HBCU GO and theGrio Television Network's 2022-23 sports programming season. Brand sponsors include: Procter & Gamble, Honda, AT&T, Stellantis, Walmart, Toyota, Bank of America, Verizon, Lexus, Meta, Allstate, Boost Mobile, Lowes, Kia, SC Johnson, UnitedHealthcare, Safelite, Macy's, Taco Bell, T.J. Maxx, Dairy Queen, Capital One, Geico, Pizza Hut, Mastercard, Target and many more.

HBCU GO is the leading media provider for the nation's 107 HBCUs, and recently announced nationwide clearance for their 2022-23 sports season as part of a new carriage deal with CBS owned-and-operated broadcast television stations in key broadcast television markets including New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh. AMG's FREE-streaming digital platform HBCU GO brings together major HBCU NCAA conferences, with major market carriage across broadcast television, cable, satellite, and digital platforms. HBCU GO's 2022-23 season began this past Saturday, September 3 with "The HBCU GO Sports Kickoff Show." The three-hour pre-season special aired LIVE on the AMG platforms HBCU GO, theGrio Television Network, theGrio Streaming App, Sports.TV, Local Now, and on broadcast television stations throughout the U.S.

HBCUs are widely known for graduating exceptional athletes, celebrities, politicians, and historical figures including Dr. Martin Luther King, Jr., Wilma Rudolph, Althea Gibson, Walter Payton, Michael Strahan, Jerry Rice, Spike Lee, Alice Walker, Samuel L. Jackson, astronaut Ronald McNair, Alex Haley, Earl Graves, Oprah Winfrey, Chadwick Boseman, Justice Thurgood Marshall, Common, Booker T. Washington, Taraji P. Henson, Judge Kevin Ross, Langston Hughes, Katherine Johnson, Kenya Barris, and Vice President Kamala Harris, to name a few.

"The HBCU brand represents over 184 years of historic excellence, dating back to 1837, which helped cultivate some of the world's greatest minds and talent," said Byron Allen, Founder, Chairman and CEO of Allen Media Group. "HBCU GO and theGrio position our advertisers to speak to the heart and soul of Black America 24/7, and help our sponsors stay strongly connected with one of the most valuable, untapped audiences in the world."

For more information about HBCU GO visit HBCUGO.TV or follow us on Facebook, Twitter, YouTube, Instagram.

Byron Allen’s HBCU Go streamer enters deal with CBS stations to air HBCU football games

Byron Allen’s Allen Media Group (AMG) free-streaming digital platform, HBCU GO -- the leading media provider for the nation’s 107 Historically Black Colleges and Universities (HBCUs) – proudly announces nationwide clearance for their 2022-23 sports season as part of the new carriage deal with CBS owned-and-operated duopoly stations. Key television markets include: New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh. HBCU GO will kick off the fall sports season on September 3rd with a star-studded pre-season show featuring the nation’s top Gridiron NFL and Black College Hall of Famers and HBCU alums.

With this new carriage deal, HBCU GO is currently in 60 percent of U.S. television households and 70 percent of African-American households. This news comes on the heels of HBCU GO’s recent announcement of the distribution partnership with the Southwestern Athletic Conference (SWAC) and the Central Intercollegiate Athletic Conference (CIAA) -- that grants HBCU GO cable, linear, streaming, broadcast, VOD, and pay-per-view rights to premier NCAA Division 2 HBCU conference sporting events.

In addition to the newly announced CBS owned-and-operated duopoly station clearances, HBCU GO has secured distribution with group-owned television stations including Nexstar, Gray, Cox, Scripps, Tegna, Sinclair, Lockwood, Allen Media Broadcasting, Hearst, Circle City Broadcasting, McKinnon Broadcasting, Cowles, Graham, Block, Sun Broadcasting, Tougaloo College, Sagamore Hill, and Marquee. HBCU GO programming is available on HBCUGO.TV, Roku, Amazon Fire TV, and Apple TV. Viewers can also access programming by downloading the HBCU GO App.

“Allen Media Group is thrilled that the CBS O&O stations have joined our excellent group of broadcast television station partners to increase the reach of HBCU GO’s high-quality sports programming,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “We are proud to amplify these amazing athletes and HBCUs, while at the same time helping to finance the education of these young adults. Now sports fans across the country will have access to best-in-class games from America’s HBCUs.”

“We are honored to work with our partners at Allen Media Group to bring live broadcasts of HBCU football games to our audiences in 12 major markets,” said Wendy McMahon, President and Co-Head, CBS News and Stations. “As a Louisiana native and football fan, I am personally and professionally proud to play a role in having our stations shine a light on Historically Black Colleges and Universities and the student athletes who are living out their dreams both on the field and in the classroom.”