Apple donates its proceeds from John Lewis documentary to museums that honor his legacy

In tribute to the life and legacy of civil rights hero and US Congressman John Lewis, Apple will donate its portion of the proceeds from the documentary “John Lewis: Good Trouble” to the National Civil Rights Museum in Memphis, Tennessee, and the National Museum of African American History and Culture in Washington, D.C.

“Representative John Lewis’s life and example compel each of us to continue the fight for racial equity and justice,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “This film celebrates his undeniable legacy, and we felt it fitting to support two cultural institutions that continue his mission of educating people everywhere about the ongoing quest for equal rights.”

“The life and legacy of John Lewis, a National Civil Rights Museum Freedom Award recipient, is celebrated throughout the museum,” said Terri Lee Freeman, the National Civil Rights Museum’s president. “This timely contribution will help expand our digital platforms, allowing us to reach many more students, parents, and educators globally, and to continue as a catalyst for positive social change, as Representative Lewis encouraged us all to be. We are grateful to Apple for this incredible gift honoring him.”

“Representative John Lewis was a central leader in helping create the National Museum of African American History and Culture. Because of his pivotal role in American history, he understood the impact a history museum like ours could have on the world,” said Spencer Crew, the National Museum of African American History and Culture’s interim director. “For many years, he was the angel who kept the dream of the museum alive, and he made sure we got the presidential and congressional support needed to open in 2016. As a civil rights leader, he had a vision of what was possible for the nation. He had a similar vision for the museum, which helped make it a reality. Apple’s gift in his honor will help us continue to fulfill our mission.”

Customers in the US and Canada can rent “John Lewis: Good Trouble” at apple.co/-goodtroubledoc on the Apple TV app, which is available on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, and Amazon Fire TV and Roku devices. In Apple News, customers can explore a special Spotlight collection of curated articles that remember Lewis and celebrate his legacy, as well as listen to a collection of episodes that honor his life from The New York Times, CNN, NPR, and more on Apple Podcasts at apple.co/remembering-john-lewis.

About “John Lewis: Good Trouble”

In her intimate account of legendary US Representative John Lewis’s life and legacy, director Dawn Porter takes audiences through his more than 60 years of extraordinary activism — from the bold teenager on the front lines of the civil rights movement to the legislative powerhouse he was throughout his career. After Lewis petitioned Dr. Martin Luther King Jr. to help integrate a segregated school in his hometown of Troy, Alabama, King sent “the boy from Troy” a roundtrip bus ticket to meet with him.

From that meeting onward, Lewis became one of King’s closest allies. Lewis organized Freedom Rides, which left him bloodied or jailed, and stood at the front lines in the historic marches on Washington and Selma. Lewis continued to protect civil rights as a member of Congress. He never lost the spirit of “the boy from Troy” and had called on his fellow Americans to get into “good trouble” until his passing on July 17, 2020. “John Lewis: Good Trouble” is a moving tribute to the real-life hero at the forefront of many hard-won battles for lasting change.

Congressional Black Caucus pushes for diversity during Silicon Valley Trip

Members of the Congressional Black Caucus are visiting Silicon Valley to push the tech industry to improve diversity.

The visit is part of the group's Tech 2020 initiative, which calls on companies to boost the numbers of African-Americans they employ.

Rep. Barbara Lee (D-Calif.), whose Oakland district borders the country's tech hub, expressed frustration with the industry's efforts.

“Silicon Valley's economy is booming but we still don’t have the parity and equity in terms of racial inclusion,” Lee told The Hill on Monday. “The lack of understanding of why racial equity is important is mind-boggling to me.”

Lee declined to identify the companies she was referring to.

She has been joined by other Black Caucus members, including Reps. Gregory Meeks (D-N.Y.), G.K Butterfield (D-N.C.) and Maxine Waters (D-Calif.), on the trip.

The lawmakers have met with Apple and PayPal and on Tuesday will meet with representatives from other companies including Facebook, Twitter and Airbnb.

Lee said that lack of diversity is hurting companies.

“I think from a company perspective, it helps with their growth, it’s economically beneficial to have a diversity of perspectives,” she said.

“We have also moral obligation to make sure there is an equality of opportunity for everyone.”

Read more: Black lawmakers press companies on diversity during Silicon Valley trip

Apple investors reject diversity proposal

Apple touts its commitment to diversity, but its shareholders don’t seem to care all that much about it.

On Tuesday, Apple investors overwhelmingly rejected a proposal that would have urged the company to ramp up its efforts to hire African Americans, Latinos and other people of color for its board of directors and senior management positions. As is the case at many tech companies, members of such groups have been underrepresented at Apple compared with the general population.

The vote marked the second year in a row shareholders have rejected the proposal, which called for Apple to have an “accelerated recruitment policy” to diversify its leadership ranks. Because it received less than 6 percent of shareholder votes this year, Apple can block it from appearing on its proxy ballot next year, supporters noted.

Read more: Apple investors reject diversity proposal

Tech summit addresses industry's lack of diversity

Civil rights leader Jesse Jackson spent most of this year pressuring the technology industry into facing up to the glaring scarcity of women, blacks and Latinos at companies renowned as great places to work.

Now comes Diversity 2.0 — finding ways to reverse a deep-rooted problem that isn't going to be as easy to fix as writing new lines of code for a computer bug.

The challenges, along with some of the potential solutions, were explored Wednesday at a Silicon Valley summit organized by Jackson and his group, Rainbow Push.

In a show of their commitment, Google, Apple, Facebook and more than other 20 other tech companies sent representatives to the forum held at the Santa Clara, California, headquarters of a Silicon Valley pioneer, computer chipmaker Intel Corp. The crowd of roughly 300 people also included entrepreneurs, academics and nonprofit groups eager to change the cultural and educational milieu that turned computer programming into an occupation dominated by white and Asian men.

Read more: Tech summit addresses industry's lack of diversity